There is a successful procedure for getting good sales on your e-book.
1. Research your topic thoroughly. Really, you can sell almost anything if enough people want what you are selling, so do some digging around on websites like Ask.com to find out what people want the answers to. There are of course other sites to look at, even your favourite search engine should throw up some suggestions merely by typing in "How do I", and Google Trends will also show you what is hot at the moment.
2. Learn some basic copywriting. This is important because you have to be able to write a good sales page in order to bring attention to your product. Have a look at several sales pages, and start a swipe file of phrases which you think are particularly persuasive. After all, this is no different from what lots of copywriters are doing anyway. Remember to stress the benefits of your product, rather than the product itself. Your headline should stress the biggest benefit, the biggest promise, or the best value for money, either one of those will do for a compelling headline.
3. Make your e-book different from everyone else's. A common failing of newcomers to the Internet is to buy some MRR and PLR products and put them back up for sale without changing anything. This is crazy, as you are competing with thousands of other people, all selling exactly the same thing as you. You have to find some way of bringing something different or unique in your product. You will find that uniqueness is what sets you apart from all the rest. It stands to reason that if a product is merely duplicated all over the web, its value will be very low. For instance, you can go to a site like Tradebit, and look at all the E books which are for sale there. A lot of them have just been bought and immediately relisted at a lower price. This happens over and over again until you get to a ridiculously low price, something like 50 cents. So if you can make even one thing unique about your product, even at you just change the graphics, you will have a lot more sales. Try to make your product different and look as if it is good value. Remember everything that can be said about a topic has probably already been said, so don't let the thought of having to create something completely unique deter you.
4. Create bonuses that have high perceived value. Believe it or not, some people will buy a product just to get the bonuses. Just make sure that you check the rights to your bonus to make sure that you are allowed to give it away.
5. Only when you have done all the preceding four steps should you even begin to write the e-book. Lots of times your sales page will dictate what your e-book will do and how it should be set out. You can either write the book yourself, rewrite a PLR product so that it is at least 50% different from the original, or get a ghost writer to write it for you.
Follow these procedures and you should start to see far more sales then you have been used to up till now.
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