Saturday, November 24, 2012

How to Create Your Own eBook - Three Steps to Prepare Your Mind

Learning how to create your own eBook really begins with a proper frame of mind.

Whether you have traits of optimism or pessimism, examining your thinking when first starting out is worth doing so that you can properly engage your mindset.

Are you eager to embrace technology?

Since technology continually evolves, learning how to accept that certainty will facilitate your mindset preparation. It will allow you to become further involved.

If you ever had the idea to create your own eBook in the back of your mind, this brief article will hopefully help you bring it to the fore.

When examining a person's reluctance to any new venture, the common denominator happens to be unwarranted fears. Fear of what you don't know, fear of what you could know, and fear of what you can do. Is it the latter fear that is holding you back?

The good news is that it is only fear. You are entitled to every bit of a successful venture as the next deemed successful person.

How can you discern if it is a healthy fear?

Since some fears are healthy and are common, you can discern if it is a healthy fear if it motivates you to learn more about learning something new, in this case, making your own eBook creation.

Although some ventures may not be practical to embark on perhaps because of less than ideal circumstances and timing, creating an eBook does not need to be placed in that category.

An eBook is an electronic book particularly in the form of a PDF (portable document format) which is one of the most popular formats and continues to multiply by leaps and bounds.

I was one of the ones who preferred the tangible book over electronic ones, reluctant to stare at computer screens for a long time. Ironically, there will always be people who have to begin somewhere.

Then the light bulb as they say went off.

For vintage sake, you can't stop everyone else from getting a microwave just because you desire only to use a stove.

Changing your mindset is not so daunting of a task, because it can be accomplished easily.

These are three steps to begin:

Tell yourself you are your own valuable commodity Have confidence in the fact that your interests are your friends Identify any unproductive patterns

STEP ONE: Tell Yourself That You Are Your Own Valuable Commodity

You are your own best resource because no one can rob you of your experiences. What have you learned in your life and have acquired for yourself?

Start the process of churning those valuable nuggets into a format that helps others. Perhaps you can start writing five to ten minutes a day.

STEP TWO: Know that Your Interests are Your Best Friends

This is important because awareness makes a perfect focal point. The ground work is mostly done. Even though you don't have to implement any interest you currently have, it's easier to do when you are familiar with a subject matter. Ironically, even if you feel some of your interests could be your worst enemy, you still can present that truth in an arrangement to help others.

STEP THREE: Identify Unproductive Patters

This is the single most unwarranted attack on a person's mindset. It is too easy to be lured into leisure. Of course, there is nothing wrong with watching television, recreation and relaxing.

It is interesting that the escape in leisure activities can become a silent burden, particularly if there is a consistent regret later because of forgoing something of greater importance.

Do you find that you are often meaning to get things done?

That means terms such as "cold turkey" is really quite cold. Mindset changes do not happen overnight, but they do occur successfully with time.

Hopefully this serves as a motivational start for you. When learning how to create your own eBook, first and foremost, enlighten yourself that this project will be gratifying, and that you are capable of creating brilliant eBooks as well.

What Is An E-Book? - The Industry and the Future

E-books have evolved in their short history to a point where most online surfers have heard of them and understand the different formats. The key to e-books is that they are electronic versions of books and do not require printed versions, but can be available in hard copy form if the publisher chooses. Many self-published writers are finding e-books to be a simple way to express their ideas without the costs and barriers involved with traditional publishing. Amazon has been a leader in the industry with its Kindle reader while Apple has challenged the platform with its iPad, which downloads e-books from the iBookstore.

The main reason for making an e-book can be summed up by efficiency. An e-book doesn't get lost like a physical book and doesn't have the problems of torn pages or a worn cover. From a cost perspective, there is no longer any reason to spend a fortune on cutting down a forest to create thousands of copies of a book without knowing if it will sell. In the old world, books might be out of stock if they did sell, requiring new pressings, whereas in the new world e-books are never out of stock. The emerging model for printing hard copy versions now is based on orders as they come in, such as at Amazon.

Another efficient quality of e-books is they can be updated more easily. Traditional books were printed in a series of pressings, based on demand. But if demand diminished a book might go out of print and become outdated. The original pressing might also have misinformation or typos. E-books, however, allow the writer to always have an updated version ready for online distribution, as errors can be corrected immediately, instead of waiting for the printing process to take months.

Consumers enjoy the advantages of e-books over traditional books thanks to lower pricing. Since it costs less money to make and market an e-book than a printed book, the price drops for consumers. Number of pages can still affect the price, but e-books make it possible to sell more items of the same thing. For example, instead of buying an entire book, some people might just want to purchase one chapter at a reduced price. Other advantages of e-books are they can be converted to different languages and they can be used with text-to-speech software to create audio books for people with disabilities.

Today's e-books are designed for smaller screens than in the past. Dedicated e-book readers have become an extra electronic device people purchase specifically just for reading e-books and online newspapers. The Amazon Kindle has been one of the most popular e-book readers, along with the Barnes & Noble Nook, Kobo and Sony Readers. Tablet computers such the iPad make useful e-book readers due to their portability and controls that make reading easier. These devices can download and store e-books from online stores such as Amazon, Apple's iBookstore, Barnes & Noble, Sony Reader Store and the public library-based OverDrive. Mobile devices such as iPhones and Androids can also read e-books.

Although the e-book market does not have industry formatting standards, the most popular format has been the Adobe PDF files. Web developers tried to construct a system known as Open eBook, a zip file based on XHTML and CSS, that breaks e-books down into components. But the International Digital Publishing Forum (IDPF) has moved closer toward the EPUB format as a standard, allowing the file to be converted to other formats. EPUB can embed metadata, resize text and supports Digital Rights Management.

The popularity of e-books has skyrocketed in the second decade of the 21st century. In May 2011 Amazon reported that its sales of e-books had surpassed sales of hard copy books. A Pew Internet Project survey in 2012 showed that 21 percent of American adults had read an e-book within the past year. It was also found that e-book readership favors people under age 50. A large majority of e-book readers read printed books as well. Nearly half of the respondents said they preferred e-books over printed books.

In 2012 Apple launched iBook Author, which is a software program that allows authors to create e-books in the PDF format on an iPad and directly make products available in the iBooks store and for sharing. Amazon has a platform called CreateSpace for authors to create e-books, which must conform to the site's policies. Lulu also provides the tools for authors to create and market their own self-published e-books.

E-books have proven to be profitable, even for traditional publishers such as Random House. Fifty Shades of Grey by novelist E.L. James was one of the company's big sellers in 2012. Half of the 30 million copies sold were e-books. The company reported that e-book sales made up 27 percent of the total book sales, which was a 7 percent increase from a year earlier.

Free e-books can be found at Amazon by looking at their Top 100 Free list. Many times a publisher will give away a sample of a book as an e-book that promotes the printed paperback or hard copy for sale. Sometimes e-books are just free to expose a new author. Apple also offers free e-books at the iBooks store. Other websites that offer free e-books are ManyBooks.net, Free-ebooks.net and Open Culture. You can also search for free e-books using the PDFgeni.com search engine.

The future of e-Books may merge more with multimedia and text to speech capabilities. It remains important that e-books are a clickable medium. They can be linked to websites as well as interlinked so that they provide easy navigation to source material. The most advanced e-books link to instant videos that complement the text. E-books are very useful for people involved with other communication besides writing.

Musicians, painters and movie makers can use e-books to showcase and promote their other media. Ultimately, e-books are quick learning tools that provide instant access to deeper content. If the e-book can speed up someone's search for knowledge to a matter of minutes or even seconds, it has a powerful utility for the reader. Expect e-books of the future to help people cut through technical jargon and learn new systems quickly with visuals and creative ways to index and categorize knowledge.

How to Sell An eBook - You Can Do It

Do you want to work online from home? Learning how to sell an eBook online is a valuable skill that can generate handsome profits or round out the services offered by home-based business owners.

Every day people go online to buy information in the form of an eBook about topics that range from how to do magic tricks and build model airplanes, to how to write a song or pitch a fastball, or how to dance the tango, and more.

How do you sell eBooks online?

The process is not complex but, if you want to succeed, you should know what you are doing. There are two major components to becoming a successful eBook writer and learning how to sell eBooks online: writing and marketing your eBook.

What are eBooks?

Well-written eBooks are similar to paper books in that they deliver the promised information in an easy to read style. In contrast to most paper books, eBooks are pamphlets or shorter books sold online and downloaded from a computer; in other words, they are digital products.

eBooks differ from paper books in that you do not need to have a publisher or agent (or split profits with them) and you do not need to promote them in bookstores because the internet is your marketplace.

Generally,an eBook is written in a word processing program and converted to a PDF file once it is ready for sale. The next step is promoting it with informative articles and the use of social marketing and other options.

You don't have to be a writer to publish and eBook.

It isn't necessary that you have experience as a writer in order to produce an eBook. If you are not a writer and you have a particular skill or information to share on a topic such as how to train a horse, you can hire someone at a very reasonable rate to write you eBook for you.

Write for Others or Yourself.

If you are a writer with information to share, with a little bit of orientation to writing eBooks, you can do well. Even if you don't' have a hobby or interest to share, you can put your research and writing skills to work for others to put real money in your pocket.

If you don't fit any of these categories, there is still an option for you.

We test-drove the services of a company named Niche Profit Classroom. The owners have used their more than ten years of experience in internet marketing to create a comprehensive array of programs covering all aspects of internet marketing.

The eBook Kit:

Relative to eBooks, they offer training in writing eBooks and, on a monthly basis, they release an new eBook kit that can be customized by the user.

The eBook kit contains all of the elements you need to create a website and promote the eBook online: website photos, drafts of articles, keywords, and images. In addition you have access to their keyword and website building software and to support with 24-hour turnaround.

We found this an excellent way for a newbie to learn and a great way for a more seasoned individual to make use of their talent.

Our Review of Niche Profit Classroom:

We spent more than 45 days evaluating this product. We found the programs to be very good and found their clear step-by-step approach to be consistent throughout. We were particularly glad to learn that all recommendations are updated on a regular basis to meet Google's ever-changing standards.

Initially, we experienced a delay in customer support turnaround time, but this was corrected once we brought it to their attention.

They offer a 14-day trial for $1. The trial includes access to every one of their products and programs.

Conclusion:

eBooks cost very little to produce and once you have written them the profit is yours to keep.

The information age is still very new. It is pretty much a given that the internet will continue as the most important platform created for information marketing for many years to come.

We give Niche Profit Classroom a strong 'thumbs up' for those looking to learn how to sell and eBook online for profit. Don't let your fear stop you. Learning how to sell eBooks online is an easily learned step-by-step process.

If I Write an Ebook, How Will I Know It Will Sell?

One of the most difficult aspects of eBook writing is knowing whether or not your ebook's niche is a winner or a dud. There are methods for conducting market research that will give you a good idea whether or not an idea is profitable, however none of these methods are completely trustworthy. Today I will provide three steps to help you accurately determine whether or not your eBook will sell.

Step One There are two options in this first step. The first option is the easiest. Simply create a short report based on the eBook you want to create. So, in essence, you're creating a short version of your ebook. Plan to give this report away in order to generate subscribers. The other method is a little more time consuming, but also more accurate. For this method, create your ebook, but don't go all out. Make it a bit shorter than your final eBook would be. Set a low price point of this ebook. Once you decide which option to use, proceed to step two.

Step Two The second step involves creating tightly targeted articles on each of your ebook's topics and uploading them to one very high trafficked article directory. I suggest you write 50 altogether over a ten day period. In your resource box, place an invitation to either signup for your free report or if you created the short ebook, direct readers to your sales letter. You will get a good idea about the profitability of your niche based on the response you get. The next step is to be performed in conjunction with this step for maximum results.

Step Three For this third step, you'll create 10 videos and submit each of them to three highly trafficked video sharing sites. I recommend uploading one video per day (to each site). Use the same instructions I provided for the articles in step two by creating content which is targeted to your niche.

I also recommend that you do some promotion for your articles and videos by posting links from your social network sites to them. This will give you a little more link juice and help you generate more traffic.

The key for doing this technique right is speed. You can't take six months to write the 50 articles and produce the 10 videos. Performance of this content in a specific time frame is important. I recommend this entire process take you no longer than 10 days. After 10 days, you should be getting subscribers or customers if your niche is hot. If you have hardly any response, then you should seriously reconsider writing an eBook in this niche.

This method may sound terribly painstaking to you. However, keep in mind that your efforts wouldn't be wasted. If there's very little response to your article and videos, change the links out and add links to affiliate products. On the other hand, if you get a good response, then you already have a jumpstart on advertising.

How to Choose An Ebook Reader

If you're planning to buy an eBook reader, then it is important that you do your research first. This way, you can be sure that you make the right decision by the time you push through with your purchase. When doing your research, these are the factors that you should consider:

1. Size and weight. One of the main advantages of an eBook reader is its convenience as it allows you to carry your entire library with you without having to deal with a lot of weight and without needing a lot of space. If you want to maximize this advantage, you'll do best with en eBook reader like the Kindle Touch (6.8 x 4.7 x 0.40) or the Nook Simple Touch (6.5 x 5 x 0.47), both of which are very handy with their 6-inch screens. If you don't mind a larger device, only then should you go for larger models such as the Kindle DX or Nook Color, both of which are larger.

2. E-Ink vs. LCD. Many people were concerned at first about the different experience offered by digital reading, but with the advent of paper-like screens like E-Ink, these concerns were put to rest. If you prefer an eBook reader that mimics the experience of reading on paper, go for Kindle Touch, Kindle DX, Nook Simple Touch, Sony Reader Touch, or the Kobo Wireless eReader, all of which use E-Ink technology. If you prefer color screens, then you will enjoy the LCD screens of the Nook Tablet, Nook Color, or Kindle Fire more.

3. Content library. If you are planning to buy books from Amazon or Barnes and Noble, then getting a Kindle or a Nook is definitely the most convenient way of getting into electronic reading. But if you want an eBook reader but are not planning to spend on $9.99 books, as the cost of all your $9.99 books can still add up to a lot over time, then you can also take advantage of the many free ebooks on the market. This means that you have plenty of other ereaders to consider, even those that do not have their dedicated content services such as the BeBook Neo. If you prefer a dedicated content service, you should choose the company that offers the most titles to choose from. Nook currently has 2.5 million books in its collection, while Amazon has only 1.6 million. Sony also has its own library but so far it only has 20,000 ebooks.

4. Memory/storage. If you're an avid reader, then the more internal memory your eBook reader comes with, the better. The Kindle Touch comes with 4GB, which should be enough. The Nook Simple Touch comes with only 2GB, but it does allow you to add removable memory of up to 32GB. But since there are cloud storage services nowadays, then you can settle for less storage minus removable memory so you can save money, then just sign up for a cloud storage service.

5. Battery life. Don't forget to consider the battery life, or how long you can read using the device on a single charge.

By considering all these factors, you'll surely be able to make a wiser decision that you'll be happy with in the long run.

Ebook Marketing Strategy: Best Selling Ebook Topics

What makes an eBook Author Sell? Marketing ebooks.

The answer is in answering the need, which is a truism of all sales. It is very hard to sell a steak to a vegetarian and Eskimos don't need ice.

So what does a reader want? To answer that question is a huge part of the selling solution.

Genre is also a part of the need. Each genre is a target market in itself. As with steaks and ice, it is an up hill battle to sell a love romance to a male.

The good news is there is a huge target market in all genres.

Buyers of books go through a sequential process when buying, which is all driven by not wanting to pay for something they DON'T want. That's why so many readers read by authors. What they are really doing is trying to find another author they TRUST.

Familiarity with an author is the first driver of sales. The dilemma happens when they finally read an author out.

When forced to find a new trusted author, readers take very little notice of personal reviews. What my mother or brother raves about does little for me. We have totally different tastes.

Readers do take notice of new books that are selling in big numbers, working on the assumption that all of the people buying can't be wrong.

Here is how it goes.

After finding out about a new hot author the reader does what the old saying says not to - they judge the book by its cover. To have a poor cover kills book sales.

Next, the prospective book buyer turns to see how many books this author has written. A shelf full of titles builds initial trust; again, everyone can't be wrong.

The fear is that they may spend half a day reading only to be disappointed instead of ENTERTAINED (a reader's need). Yet if they find the entertainment they want then that author will sell them every book on their shelf. What they are really doing is not book buying but buying an author.

Next, readers turn to the synopsis. If this is not well done, goodbye to many book sales. Then we turn to, "about the author", which if not engaging will also kill sales.

Now it is time to read a sample, usually the beginning. How many people looking for a new author spend a lot of time on this step? The motivation again is fear-based as they don't want to waste time and buy something that will not fulfil their NEED - an author they are entertained by.

To address this problem I use a gifted narrator to read 70 pages, free of charge, as a "try before you buy" sales strategy. The advantage of listening to a MP3 is being able to do something else simultaneously. And most buyers purchase well before finishing the audio as they want to read, not "listen", to a book. They know quite soon whether or not they have found the new author they want.

Have you heard of the 10,000 hour or seven year rule? Most authors need that amount of time to make it. Many write a million words before being published. (My web site has less than half that.)

Another observation I have made is that best-selling authors have vast life experience. They are able to draw from this internal well, which is the best source to produce quality writing.

The wonderful thing about the shift to ebooks is that an eBook is forever, whereas paper books only have a print-run life.

Marketing in the forest of ebooks makes it hard to find your special tree. Ebooks have time on their side and the quote on my book "Dream Bouncing" is only true in an eBook world. "A GREAT NARRATIVE WILL ALWAYS MAKE ROOM FOR ITSELF." Quality work will, in the end, always rise to the top.

A huge advantage to books sold online is that sales will come over time. eBook writers report wild fluctuations in sales numbers. Sales will nearly dry up then months later take off again.

In conclusion, if you want more sales build a bigger shelf of work. If it is within your ability, change genres. A buyer may like your well-published shelf but not like all the kinds of books on it.


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